Explainer video production is a multi-step procedure that requires more professionals than a single.
Ordinarily, an explainer video production team comprises of a Scriptwriter, Storyboard Artist, Illustrator, Animator, Voiceover Artist and Sound-Effects Artist. Each of these six role players uniquely contributes to video production.
Here’s a step-by-step description of the Video Production Course of action.
Step I: Understanding Client Short
The 1st step of the explainer video production approach entails going via client’s short (a questionnaire filled by client), for understanding his/her business enterprise entity and video requirement. Ordinarily, www.itstartsmedia.com/social-media-video-production is the scriptwriter who goes by way of this course of action. In case of doubts or queries, an interaction involving the scriptwriter and the client is arranged.
Step II: Study and Brainstorming
After all the relevant information has been gathered from the client, a secondary research (if needed) is carried out, for better understanding the business. The brief is explained to the storyboard artist and to the animator. Just after each of them have understood the short, they sit with the scriptwriter to visualize the video storyline, decide on characterizations & other visual components, and finalize on how these elements would be animated. When anything is decided, the video script is crafted.
Step III: Scripting & Voiceover
Based upon discussion, the explainer video script is crafted and sent to the client for approval. Generally, a 60-seconds explainer video script contains 150-160 words. This script acts as the ‘armature’ around which the video is sculpted. On approval, the script is recorded as a voiceover, which at a later stage, is placed as a background narration in the explainer video.
Step IV: Storyboarding & Illustration
”A storyboard is a graphic organizer in the kind of illustrations or pictures displayed in sequence for the goal of pre-visualizing a motion image, animation, motion graphic or interactive media sequence.”- Wikipedia
Basically, storyboarding includes sketching the scenes of the video, frame-by-frame. Storyboarding is accomplished on the basis of the final script. After storyboarding is done, it is sent for client’s approval. On approval, the storyboard goes through illustration (colorization), and after again, it is sent to the client for approval.
Step V: Animation and Sound Effects
Once the completely-illustrated storyboard is approved from the client, the animation process gets began. This process of course, consumes a lot of time as it isn’t a basic job to bring static storyboard characters/elements to life. The animation is performed primarily based on the final voiceover, as a result making sure appropriate synchronization involving the audio and the visual.
Sooner or later, the animation and voiceover are integrated collectively to type the video. To this video, sounds effects are added. The sound effects enhance the all round video high quality and contribute in making subtle humor.
The final video is sent for approval.
Step VI: Delivery
On approval, the final video along with its supply files is delivered to the client. As per the client’s requirement, the video is delivered in ‘mov’, ‘avi’ and/or ‘mp4’ format(s). This is how the explainer video production method ends.
To Conclude
If you are preparing to get an animated video produced, then you ought to retain in mind that no matter what explainer video style you opt for to have for your video, the production is time-consuming. As a result, in order to have a higher-excellent video, the production group should be offered sufficient time to conceptualize and generate it. Pull off an awesome video and encounter its added benefits!