T-shirts? Trousers? Hats? Oh my! With so many different types of clothing available, a small business start-up or perhaps a corporation considering its next marketing campaign may find it difficult deciding on what promotional and personalised clothing would be suitable to represent their business.
If you are in the mood for different things – or perhaps your organization offers something just a little different itself – then think about the hoodie… Custom printed and personalised hoodies already have many great uses in the wider world, such as for example:
Higher education – Hoodies are very popular with students of colleges and universities, branded making use of their institute’s colours and logo. A university society or business selling to students may choose to consider a personalised hoodie because of their own purposes, either because of their team/staff to wear or to sell to their customers.
Exercise – Some people prefer to exercise in hoodies, particularly in winter or in colder climates where a t-shirt is simply insufficient. Gyms and fitness trainers might do well in providing branded hoodies to their clients, to allow them to wear both in and out of training.
Music – Hip-hop and grunge music are synonymous with the hoodie. Many bands and musicians sell personalised hoodies as part of their merchandising efforts. Therefore, it would make sense for an organization in the music industry to get in on the act. Perhaps vlone or a record store should think about selling their very own promotional hoodies?
Since they have grown to be popular just a few short years back, hoodies have represented defiance, non-conformity and generally ways to stick out from the crowd and from the norm. While they could not suit all business and ventures, a personalised hoodie may be the perfect choice for a business that itself offers something that is clearly a little bit different.
Unfortunately, however, it should be noted that in some countries and cultures, the hoodie is frowned upon and associated with negative connotations. The hoodie provides anonymity of the individual, meaning that someone with criminal intent may wear them to conceal their identities from police, security staff and CCTV cameras. With this thought, it must be remembered that personalised hoodies are only appropriate using situations and circumstances and could not be at all appropriate when worn using places. Then again, feel absolve to use this in your favor: a hoodie may be perfect for a guerrilla advertising campaign or during an outrageous, over-the-top publicity stunt.